6th December 2016
- IRISH HOUSEHOLDERS URGED TO RECYCLE BATTERIES TODAY TO ENSURE WEEE IRELAND REACHES A TOTAL DONATION OF €250K TO LAURALYNN CHILDREN’S HOSPICE SINCE 2011
- EVERY MOMENT MATTERS, EVERY BATTERY COUNTS FOR FAMILIES IN LAURALYNN
- ALDI COLLECTS MORE BATTERIES THAN ANY OTHER RETAILER IN IRELAND
WEEE Ireland, in association with Aldi Ireland is making an urgent appeal to Irish families, schools and businesses to help reach their target donation of €250,000 for LauraLynn Children’s Hospice by simply recycling portable batteries in Aldi stores.
Ireland has just three weeks to reach its target. When this happens, WEEE Ireland will have donated €250,000 to LauraLynn Children’s Hospice since 2011.
You can simply drop old batteries into WEEE Ireland collection boxes in your local Aldi store. WEEE Ireland will then turn these batteries into much needed funds for LauraLynn.
From the remote control to the radio, kids toys and garden torches – there are many appliances that require replacement batteries from time to time, especially in the run-up to Christmas.
Aldi Ireland are champions in leading the way in battery recycling as they come in first place ahead of any other retailer in Ireland.
In 2015, WEEE Ireland recycled 35% of batteries placed on the market. Ireland now has a challenging national target of 45% of portable batteries to collect for recycling in 2016.
By reaching the EU target of recycling 45%, WEEE Ireland can turn these batteries into magical moments for the children of LauraLynn and their families this Christmas.
The message is simple, “Every Moment Matters, Every Battery Counts” to the children in the care of the team at LauraLynn. Don’t wait until next week or next month to turn your old batteries into magical dreams for the children of LauraLynn Children’s Hospice – do it today!
Speaking about the campaign, Sharon Morrow of LauraLynn said: “The team at LauraLynn are so grateful to WEEE Ireland and the people of Ireland for the amazing support they have given so far. This campaign helps very sick and fragile children receive the care and comfort that they deserve, and it also helps the environment. All we ask is that as many batteries as possible be recycled so that WEEE Ireland can succeed in reaching their generous target donation of €250,000 to LauraLynn since 2011. Let’s make it happen.”
Speaking about the campaign on behalf of WEEE Ireland, CEO Leo Donovan said: “This year WEEE Ireland’s key objectives were to reach our recycling targets and to reach the donation target of €250,000 for LauraLynn. We are close, but still have more to do. The success of this objective lies solely with the people of Ireland and their commitment to giving one last push on battery recycling before the end of 2016. The team at LauraLynn are special and the work they do for the children in their care is like nowhere else. I am making a personal appeal to families, businesses and schools to dig deep and recycle as many batteries as possible in your local Aldi store before the end of the year to let us help LauraLynn.”
Simply drop into your nearest Aldi store and look for the WEEE Ireland battery boxes situated at every till in the store. Give us your used portable batteries and know that you have directly contributed to helping WEEE Ireland reach their target of €250,000 for LauraLynn Children’s Hospice.
Visit www.aldi.ie/store-finer to find a store nearest to you. Remember – do it today!
For further information contact:
Richard Brophy, Insight Consultants
Phone: 01 2939977|086 385 3260
Notes to Editors:
About LauraLynn- Ireland’s Children’s Hospice
LauraLynn is Ireland’s first and only children’s hospice. Since opening in September 2011, families in Ireland now have access to short breaks in and out of home and end-of-life care for children with life-limiting conditions, as well as a range of supports for their families. LauraLynn is a specially created unit located in the grounds of the Children’s Sunshine Home, Leopardstown, Dublin and also operates a homecare programme
Every year there are approximately 320 child deaths and more than 3,800 children living with life limiting conditions in Ireland. The monies required to build LauraLynn were 100% generated through fundraising. It cost €5.5 million to build and fit-out the hospice and LauraLynn has to raise €3.5 million in 2016 to keep it operating.
For further information please visit lauralynn.ie